I thrive in a creative environment. Give me the most demanding creative solution you can muster, and watch me shine! My broad skillset allows me to seamlessly blend design and visual storytelling aspects across any platform, whether it’s photography and video in remote corners of the world, editing videos from my sailboat in the middle of an ocean, or creating websites, social media templates, and motion graphics for local charities. Every project I take on receives my total commitment. I don’t just provide a creative service; I craft comprehensive creative solutions.
What is in motion stays in motion
I have always loved motion graphics, but it remained for years just out of reach of my editing toolkit. I understood it and had a basic grasp of the software, but it was just enough to be dangerous. In 2023, I had some well-needed downtime, so I took the opportunity to dive deeply into After Effects and add Motion Graphics Artist to my list of skills.
Keeping it REAL
Like many of my clients, the two women behind Real Talk have become wonderful friends. When Michelle and Norma told me about their new idea for a talk show, I offered to help them get started with a new intro as well as give advice on their studio setup. Like everything these two dynamic women touch, the Real Talk show has taken off. It is worth checking out; it has great content, and, as of the time of writing this, it is still edited by yours truly.
A comprehensive journey from establishing an online presence to securing the top spot on Google within six months.
Shelly approached me for assistance with advertising, and what began as a simple request evolved into a year-long endeavour.
The project encompassed various facets, including the creation of real estate videos, the development of branding strategies, logo design, motion graphics, the execution of marketing campaigns, advertising initiatives, and, finally, the design, photography and placement of a billboard.
The Welcome Centre Shelter, a collaborative project with Design For Good to create a powerful print and social media campaign to help with fundraising.
I used just about every skillset in my toolbox on this one, from print design to web, social media, digital marketing and a dash of motion graphics.
Providing the tools and training for the less fortunate.
Producing something for a client is one aspect, while enabling them with the skills and knowledge to independently manage it is another. During a month-long engagement in Ghana with the organization WIAD, dedicated to promoting women in agriculture and addressing associated challenges, we collaboratively developed a comprehensive branding strategy and digital marketing campaign. Subsequently, I conducted training sessions, imparting the necessary skills to utilize the templates I had designed, empowering them to generate their own content once my involvement concluded. The project presented formidable challenges, largely due to the limited infrastructure and resources available.
Empowering locals to with the tools they need to promote themselves.
Just for fun.
Do you ever travel to a small town and wander through the eclectic stores and shops. Ever wonder who the people are behind the places that bring tourists by the thousands? Meet a few of the small business owners in my small town, Paris Ontario. This is a collection of videos promoting the people and businesses in Paris Ontario.
Establishing a coffee brand in a distant corner of the globe.
Imelia’s Black Bean Coffee is situated in the picturesque provincial town of Magallanes, nestled in Cavite, The Philippines. Due to limited accommodation in Magallanes, I found myself staying in the nearby tourist hub, Tagaytay. Positioned on the edge of the Taal volcano, Tagaytay is home to the ubiquitous Starbucks, a global icon found in tourist destinations worldwide. This led me to ponder: What makes Starbucks coffee so enticing? What distinguishes it, especially when stripped of its sugary embellishments? And why is there such a noticeable price contrast compared to the local brew I enjoyed for a mere 15 pesos? The answer lies in the power of branding. Starbucks embodies effective branding, portraying an exaggerated image and a lifestyle concept.