Paul Cheney – Design and Visual Story Telling
graphic and motion design. media. branding. visual art. marketing. photography. video.
I thrive in a creative environment; give me the most demanding creative solution you can muster, and watch me shine! My broad skillset allows me to seamlessly blend design and visual storytelling aspects across any platform, from Photography and video in remote corners of the world to selling a home around the corner. Every job I undertake gets 100 percent of everything I have to give. I do not just offer a creative service; I facilitate an entire creative solution.
The Welcome Centre Shelter, a collaborative project with Design For Good to create a powerful print and social media campaign to help with fundraising. I used just about every skillset in my toolbox on this one, from print design to web, social media, digital marketing and a dash of motion graphics
Producing something for a client is one aspect, while enabling them with the skills and knowledge to independently manage it is another. During a month-long engagement in Ghana with the organization WIAD, dedicated to promoting women in agriculture and addressing associated challenges, we collaboratively developed a comprehensive branding strategy and digital marketing campaign. Subsequently, I conducted training sessions, imparting the necessary skills to utilize the templates I had designed, empowering them to generate their own content once my involvement concluded. The project presented formidable challenges, largely due to the limited infrastructure and resources available.
Just for fun.
Do you ever travel to a small town and wander through the eclectic stores and shops. Ever wonder who the people are behind the places that bring tourists by the thousands? Meet a few of the small business owners in my small town, Paris Ontario. This is a collection of videos promoting the people and businesses in Paris Ontario.
Establishing a coffee brand in a distant corner of the globe.
Imelia’s Black Bean Coffee is situated in the picturesque provincial town of Magallanes, nestled in Cavite, The Philippines. Due to limited accommodation in Magallanes, I found myself staying in the nearby tourist hub, Tagaytay. Positioned on the edge of the Taal volcano, Tagaytay is home to the ubiquitous Starbucks, a global icon found in tourist destinations worldwide. This led me to ponder: What makes Starbucks coffee so enticing? What distinguishes it, especially when stripped of its sugary embellishments? And why is there such a noticeable price contrast compared to the local brew I enjoyed for a mere 15 pesos? The answer lies in the power of branding. Starbucks embodies effective branding, portraying an exaggerated image and a lifestyle concept.